About us

FIDIFARM Ltd. is a part of Atlantic Grupa, the leading European producer of sports food with its well-known Multipower brand, the largest producer of instant vitamin drinks and food supplements in the region with its Cedevita and Dietpharm brands, a prominent producer of personal care products, as well as the leading distributor of consumer goods in South-Eastern Europe. Additionally, Atlantic Grupa formed a leading private chain of pharmacies in Croatia under the brand Farmacia.

With you for over 30 years.

Our development began in 1985 when Đuro Šrekais, MPharm, founded the company Dietpharm GmbH in Munich that dealt with pharmaceutical consulting and development of innovative formulations. Dietpharm Zagreb began its operations in 1988, launching products for the first time with our current famous trademark, the green pharmaceutical scale. In 1991, they constructed a factory in the Croatian Zagorje, close to Zagreb, thereby beginning the company’s intensive development and expansion of our product pallet which we create in cooperation with renowned Swiss and European partners.
A new chapter in Dietpharm’s operations began in 2003 when a new and modernly equipped production plant and office building was built in Zagreb’s Rakitje that meets all the requirements and challenges of modern technology and business.
Since 2007, Fidifarm operates within the Pharma division of Atlantic Grupa, the largest European producer of sports and health food, leading producer of vitamin drinks in the region, and owner of the largest private chain of pharmacies in Croatia, namely Atlantic’s Farmacia. Business synergies in a large and experienced system are the new driver for the next 28 years that we plan to spend with you.

Our Quality Policy

For over twenty years now, we have been creating a product program to help in the preservation of health, and prevention and treatment of illness. As a precondition for achieving the high business goals we set, we have established a value system to guide us – expertise and professionalism. We continuously develop and adopt new knowledge and skills because we are fully aware that our strength lies in the knowledge and skills of our employees. We develop open communication and quality teamwork that leads us on.

The success and quality of Fidifarm operations is reflected in its well-known products integrated under the common brand name of Dietpharm, as well as the development of new types of generic medication. Continuing the tradition of our operations to date, we keep on creating unique, innovative products that help preserve health, and prevent and treat illness. We offers our users the opportunity to create their own knowledge and awareness of health, and in this way encourage a responsible and conscious lifestyle and care for one’s own health.